About this site

About Me & This Newsletter

Hey there, I'm Adam – a Celtics fanatic writing from across the pond in the UK. For nearly a decade, I've been dissecting every pick-and-roll, defensive rotation, and front office decision this team makes. What began as a passion project has evolved into something I never imagined: a career covering the team I love.

The Truth Is...

Being an ocean away from TD Garden isn't easy. I don't have locker room access. I'm not rubbing shoulders with insiders at Boston bars. And sometimes, that distance feels like a barrier I can't break through.

But I've found my own way forward. I focus on what I can control - breaking down film, analyzing posessions, and understanding the tactical chess match of each game. I spend hours studying possessions and play calls that most people forget or gloss over.

When I got let go from a writing gig a while back, it hit me hard. This industry can be brutal. But it also crystallized something important – building something of my own wasn't just smart, it was necessary.

What I Bring to the Table

My film breakdowns are meticulous. I spend hours breaking down single possessions because I believe the devil's in the details. I'll show you why that weak-side action created the game-winning three, or how that subtle defensive adjustment changed everything in the fourth quarter.

And yes, I bring passionate commentary because I'm a fan first. I celebrate the wins and feel the losses just like you do. The difference is, I've trained myself to see what's happening beneath the surface.

My Current Work & Future Vision

You can currently find my byline at USA Today and CelticsBlog, where I'm proud to contribute to respected platforms in the basketball media space. But this newsletter, along with my YouTube channel, represents something more personal – they're my path toward true independence.

These platforms are where I can build something entirely my own, unconstrained by editorial calendars or content quotas. They're where I'm planting seeds for a future where I can fully live my dream of covering basketball on my own terms.

Building Something Different

I moved this newsletter to Ghost because I want to create something more nuanced than what's out there. Something that gives you options. Something that grows into a true hub for thoughtful Celtics coverage.

Being in the UK sometimes makes me feel like a lone wolf in this space. But I'm leaning into that now. There's power in forging your own path, in building something on your own terms.

My Promise to You

I won't pretend to have insider scoops. I won't claim to know what's happening in the locker room.

What I will do is try to bring you analysis that makes you see the game differently. I'll pour every ounce of my basketball obsession into creating content that deepens your understanding and appreciation of this team.

And most importantly, I'm building a community where distance doesn't matter – where Celtics fans from Boston to Bangkok can connect through our shared love of this franchise.

Whether you're here for the tactical breakdowns, the analytical deep dives, or just to find your people in the Celtics universe, I'm grateful you're along for the ride.